Sunday, March 24, 2019

Lite Beer Rant

I don't like Light Beer. 

It's not that it tastes like water, which it does. It's not because it has fewer calories. Who cares!

I don't believe in the concept of Light Beer. Life is too short to drink Light Beer. I'm sure that bromide is on a shirt somewhere. If it isn't, it should be.

We are currently in the midst of the NCAA College Basketball Tournament, and with it comes many funny commercials on TV.

Bud Light is making great hay with their popular "Dilly Dilly" series of commercials.  They are set in medieval times based around a kingdom and king that loves Bud Light. 

Their current campaign touts that Bud is made with only four ingredients: barley, hops, water, and rice. They seem to be proud of it.

I have always known this and is why I rail at people that drink Bud. It says it right on their label. Don't people want to drink something with some flavor in it?

My question is, who makes beer out of rice? Big mindless conglomerates that don't care about flavor, that's who!

Please tell me what flavor rice brings to beer. It's a filler! All it does is take the place of otherwise flavorful barley to make the beer cheaper to brew.

I'm upset and passionate about this because Bud Light is the number one selling beer in the country. I don't like the thought that I live in a country where people get dinner at McDonald's and wash it down with Bud Light.

We do not seem to be a very discerning people. This is another sign that this country has its best days in the rear view mirror.

No comments: